Are you constantly checking your phone?
You’re not alone.
On average, people check their phones almost 50 times per day. As a result, smartphones and mobile devices have grown into producing one of the largest impacts on 21st century marketing — and Honda knows that.
Almost everyone has a smartphone or mobile device seemingly glued to their hand. Tweeting. Snap Chatting. Posting. Emailing. And, in recent years, more people use mobile wallets like Apple or Android Pay when they shop. These advances in payment and shopping technology mean that old-fashioned sales tactics are no more. Instead of clinging to their old ways, Honda ads are embracing the 21st century mobile trend by finding new ways to reach their customers.
What’s the trick to successful marketing in 2016?
Play by the consumers rules. According to a Vibes consumer survey, it was found that 49% of users would prefer an offer with a deliverable, versus the 26% who would rather be taken to a mobile website. People no longer have time to search through the information overload on a mobile site and would rather be given a “save for later” option. Honda ads have grown to embrace a new campaign that does just that.
Vibes WalletAds™ places convenient, relevant ads where it matters most: in the consumer’s wallet.
Mobile banners or displays appear at the top of Apple or Android Pay screen.By partnering with Vibes WalletAds™, Honda ads have grown to be a standout in 21st century marketing because they give the consumer what they want — customization and convenience.
How Honda’s new digital ads help you
Customization
Picture this: You’re at your favorite coffee restaurant, paying with your Apple or Android pay when suddenly you see the car of your dreams advertised at the top of your screen. Whether it’s the 2016 Honda CR-V LX or the 2016 Honda Accord LX, you know that it is meant to be. How could it be that Honda is able to show you the exact car you never knew you wanted? The answer is simple.
This is exactly what Honda’s customized mobile ads are designed to do.
The goal of these digital ads is to use personalized information to send customized ads to individual shoppers. Each ad is designed for individuals based on what websites they visit, what cars they own, where they live, and whether or not they’re currently shopping for a new car. These videos help shoppers avoid the excess of information available and give them exactly what they are searching for.
Convenience
So, you tapped on the Honda banner at the top of your screen, but you don’t have time to look at the details right this second. Don’t worry! The beauty of these ads is that you can simply save them to look at later. Honda understands the hustle and bustle of everyday life and wants to work with your busy schedule to make sure you get the right car for you, but on your time.
The key to the success of this Honda ad campaign is that it is convenient for consumers.
Honda understands the busy lifestyle of the 21st century, so if you see a deal that you like, you can simply click “Save for Later” to save the event or promotion to your phone’s calendar. And don’t worry about forgetting the event because Honda will send you reminders along with other new and related promotions. This new style of advertising allows consumers to receive custom care from Honda while being able to take their time while searching for their new car.
Have your own personalized Honda shopping experience.
This mobile technology era can be scary for some companies, but not for Honda. Honda is taking the 21st century marketing world by storm and providing shoppers with a personalized and successful shopping experience.
For your own personalized Honda shopping experience, call or visit your local Honda dealership today where Honda enthusiasts like us can help you find the car of your dreams!
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